Hearing Aids: An investment in your quality of life
November 15, 2021

Hearing Aids: An investment in your quality of life

Two women are walking on a pier near the ocean.

Based on the questions we hear in our clinic, many of our patients know hearing aids are a financial investment before they come to us. The questions patients ask us about hearing aid cost tend to be a variation of one of these below:

  • How much do hearing aids cost?
  • Why do hearing aids cost so much?
  • Will insurance cover the cost?

We’re going to answer those questions, but I want to share a personal concern first. Since my father struggled with hearing loss, I’m troubled by the thought of someone not seeking help for hearing loss due to the cost of hearing aids. These devices can significantly improve your quality of life.



If you haven’t received treatment for your hearing loss, I encourage you to make an appointment with us. One of our audiologists will evaluate your hearing. If the diagnostic reveals that you could benefit from hearing aids, we will work with you to find a solution to fit your budget.


How Much Do Hearing Aids Cost?

The price of one hearing aid can vary from just under $1,000 for very basic models up to around $6,000 for devices with many special features and more advanced technology. A study by the President’s Council of Advisors on Science and Technology found the average cost of one hearing aid is $2,300. The cost doubles for patients who need devices for both ears.


What Makes Hearing Aids Cost So Much

Hearing aid manufacturers have invested millions of dollars into research and development for today’s state-of-the-art technology. Understandably, this cost is passed on to the consumers who are benefiting from the technology..

The good news is the hard work of these manufacturers has resulted in numerous technological advances. Although analog hearing aids are still around, the vast majority of today’s hearing aids are digital. Many modern hearing aids have improvements and features that make life much easier. Here are examples of what’s available.


Smaller, Less Visible Devices

Many of our patients want discreet devices. Technological improvements have made large, clunky hearing aids a thing of the past. For patients concerned with their appearance, in-the-canal style hearing aids are nearly invisible as these tiny devices are designed to fit in your ear canal. Even the more familiar behind-the-ear styles have become smaller. A clear tube provides a discreet connection between the behind-the-ear device and an earmold or smaller earpiece.


Noise Reduction

Frequently, older hearing aids made background noise louder than users desired. Sometimes, background noise made it difficult for users to hear the sounds they wanted to hear. Noise reduction technology lowers the volume of background noise. A recent study found users reported noise reduction improved sound quality and speech reception.


Connectivity

Some hearing aids have Bluetooth technology. These devices can connect wirelessly to other electronic devices like your tablet, laptop, smartphone, or TV. This connectivity gives hearing aids the ability to perform double duty as personalized listening devices.

Connectivity is one of users’ favorite advances in hearing aid technology. These hearing aids make it easier for patients to keep in touch with loved ones. Some older hearing aids were hard to use when you were on the phone. Connectivity eliminates those challenges.


App Control

Some of our patients are self-conscious about making adjustments to their hearing aids in public. Major hearing aid manufacturers have created apps that allow you to control your hearing aids with your smartphone. Although app features vary by manufacturer, these apps let you adjust things like volume, directionality, and noise reduction. Certain apps use GPS technology to help you find a missing hearing aid.


Do Audiologists Steer Patients to Pricier Hearing Aids?

This isn’t one of the questions that most patients ask us. However, we know you may be wondering about this.

At Johnson Audiology, we’re completely independent of hearing aid manufacturers as we work all six of the most reputable manufacturers rather than tying ourselves, and our patients, to one brand. Thus, our recommendations are based on the needs of our patients.

At Johnson Audiology, we realize each person’s experience of hearing loss is unique. As audiologists, that’s why we work hard to create a custom solution to address each patient’s situation. We provide our patients with a comprehensive hearing evaluation. If the results of the diagnostic reveal that hearing aids are necessary, our recommendation for your devices is based on your test results, lifestyle, and budget.


Will Insurance Cover the Cost?

It depends. Some insurance policies cover hearing aid technology. Some may cover your hearing assessment without providing coverage for hearing aids.Some policies may provide coverage for both.

We don’t want the expense of hearing aids to keep you from addressing your hearing loss. At Johnson Audiology, we work with you to find the right hearing aids for your hearing loss, lifestyle, and budget. Since we have partnerships with all major health insurance companies and a wide network of hearing health care programs, our on-staff insurance specialists can find out if your health benefits include coverage for hearing health care and technology.

Contact us to schedule a hearing evaluation. We’ll be prepared to explain your options when you come in for your appointment.


By Jan Hollingsworth July 22, 2025
Wondering about that ringing in your ears? Join us for a free community event where our audiologists will discuss tinnitus—what causes it, how it can affect you, and real solutions. Whether you are new to it or have lived with it for years, come learn and ask questions in a relaxed setting. Space is limited! Reserve your spot today! Date: Friday, August 16, 2025 Time: 10 am to 11 am Location: Johnson Audiology's Chattanooga office location at 6830 Lee Highway RSVP to 423-710-1432 or submit the form below.
By Jan Hollingsworth June 4, 2025
Like anything new in life, adjusting to hearing aids can take time and perseverance to achieve the best results. Yet many people are too quick to give up, not allowing the brain the chance to relearn how to hear or not giving themselves the opportunity to become accustomed to the use and maintenance of their devices. “We meet so many people who wait—who convince themselves their hearing is not ‘bad enough’ or that they can just get by. But untreated hearing loss quietly steals moments, connection, and joy. At Johnson Audiology, we understand the fear, the frustration, and the doubt. That is why we offer more than hearing aids—we offer compassion, answers, and a partner you can trust. You don’t have to do this alone. Let us help you hear your life again,” says Dr. Megan Johnson, audiologist and owner of Johnson Audiology. “Hearing aids should never be an experience where a person is fit with devices and then they never see their hearing care provider again. To ensure patient success, Johnson Audiology seeks to be a lifelong partner on a person’s journey to healthy hearing, someone who is there at every turn,” says Dr. Megan Johnson, audiologist and owner of Johnson Audiology. What are the most common reasons why people give up on hearing aids and why is it important to stick with it? Reasons why people might give up on hearing aids An adjustment period It is your brain that hears, not your ears. The ears transmit sound to the brain where it is interpreted. Dr. Johnson explains, “When a person’s brain has not been stimulated by sound because of hearing loss and then sound is restored with hearing aids, it can take some getting used to. For some people, it takes more than one appointment to get them up to full sound prescription, stair stepping up gradually to let the brain adjust. The brain’s capacity to do this is called neural plasticity .” Research by the University of Colorado Boulder’s Hearing Epidemiology and Research Diagnostic Laboratory has revealed that what the brain can experience impacts within weeks rather than years when hearing loss reaches a certain level. Dr. Johnson says, “The brain’s temporal lobe is where much of hearing and sound interpretation happens. Electroencephalogram (EEG), which is a medical test that measures the electrical activity of the brain, shows that in the presence of hearing loss, the brain will recruit areas assigned to other tasks—like vision—to compensate. The trouble is that this extra cognitive load can tax those areas. However, after treatment with hearing aids, brain recruitment is shown to reverse, partially or fully.” The adjustment period for hearing aids tends to be more seamless for those who have not been without sound for years and years. Dr. Johnson says, “I always encourage people to get their hearing checked when they first notice they are struggling. Sooner is always better.” An investment in quality of life People often make an investment in their health and well-being—for example, purchasing glasses, getting a knee replacement, straightening their teeth—and yet many relegate hearing to the backburner because of cost. Dr. Johnson says, “I’ve seen many patients struggle with hearing aids after buying inferior products in an attempt to save money. Without the guidance of a hearing care provider, even the best device can quickly become ineffective and frustrating.” Dr. Johnson encourages making hearing a priority and budgeting for your hearing health. Perceived benefits and ease of use Getting in the routine of putting hearing aids in each day and being diligent about regular cleaning and maintenance might be a challenge that some face and which deters them from being successful with their aids. “At Johnson Audiology, we offer a plan for regular in-office cleaning and maintenance, easing the task of upkeep for patients. Plus, our offices have dedicated walk-in hours that do not require an appointment. We are here to answer questions, make hearing aid adjustments, and much more as we seek to help people safeguard their investment in hearing technology and make the process easy and convenient.” Family attitudes and support When it comes to hearing aids, having a support system can be crucial to success. “In my 20 years as an audiologist, I have seen the immense benefits when a person’s family members show patience and support during the adjustment period with new hearing aids,” said Dr. Johnson. What about patients who do not have that familial encouragement? Dr. Johnson says, “We are your support system. That’s where our caring and professional audiologists, audiology assistants, and patient care coordinators can lend a helping hand. Success with hearing aids is our goal for every patient, so we promise to be there every step of the way.” Why is healthy hearing so important Hearing loss is a family affair The positive impact of treating hearing loss is often manifested most significantly through improved relationships with family and friends. Hearing loss leads to miscommunication. It can also cause mounting frustration as family members must constantly repeat every sentence. Dr. Johnson comments, “Living with the TV blaring can put a strain on others living in the same household. Untreated hearing loss can quietly tear at the fabric of your relationships. When words go unheard and conversations fade, love and connection start to suffer, and that pain is felt by all involved.” Healthy hearing can help the brain stay sharp and pliable For many years, researchers at Johns Hopkins University have been studying the relationship between hearing loss and dementia. While there is still much left to discover, increasingly scientists recognize healthy hearing as a key factor in maintaining a healthy brain and potentially decelerating the risk of dementia, like Alzheimer’s disease. Dr. Johnson says, “It seems logical that when certain areas of the brain are not stimulated by sound, they atrophy. In fact, research suggests an actual reduction in the physical size of the brain, especially in areas where sound processing and memory take place.” She goes on to say that “while there are many risk factors that individuals cannot control about the effects of aging on the brain, hearing is definitely one that can and should be addressed.” Healthy hearing keeps a person engaged in life Humans are social beings. Since hearing loss can impair effective communication, it is not difficult to understand how it also could lead to social isolation, which can cause increased anxiety and depression. “Conversely, addressing hearing loss can keep a person engaged in life and connected to family and friends,” Dr. Johnson says. Falls and other health risks The ears have two main functions. Hearing is one that most of us learn as youngsters, but the ears also play a major role in helping a person maintain their balance and knowing where their body is in space. “The fluid, or endolymph, in the ear’s semicircular canals is what helps a person do things like stand up from a seated position without falling, walk a straight line, and not run into a door frame when turning a corner into a room,” says Dr. Johnson. In the presence of hearing loss, the reduction in acoustic signals impairs a person’s ability to process spatial information and can mean a higher risk for falling. In turn, falling can lead to broken bones and other injuries and a cascading effect of hospital stays and loss of independence. If you have been unsuccessful with hearing aids in the past, call Johnson Audiology, a hearing health clinic comprised of caring and professional staff. The team can bring a range of options to the table to help people hear better, including hearing aids from all six of the major manufacturers, custom fit products, cochlear implants, and Lyric, the world’s only extended wear hearing aid. Call your office of choice today or schedule online.