Hearing Loss in Older Americans

Hearing loss has been a public health issue for some time. At least one in three Americans 65 and older will experience hearing loss. That rate only goes up as people age. By 75, one in two Americans will experience some hearing loss.

Why Does Hearing Loss Happen?

Sometimes, hearing loss is age related. As people get older, the hairs and nerves inside the ears wear out. Loud noises can make them wear out faster, but most age related hearing loss can’t be avoided. It’s simply a side effect of getting older.

Who is at Risk?

Since hearing loss can be caused by age alone, everyone has some level of risk. Generic factors can contribute to hearing loss. If hearing loss runs in your family, you may be more likely to get it yourself. People who are exposed to loud noises often have a higher risk of hearing loss, too. Some occupations, like construction, make hearing loss more likely. Loud, repetitive noises do damage over time.

Signs and Symptoms

Some signs of hearing loss are more obvious than others. If you find yourself constantly turning up the volume on the TV, for instance, you may have some hearing loss. Voices may sound muffled. Other signs are more subtle. People who suffer from hearing loss may have trouble concentrating on conversations. People with hearing loss may even get to the point where they begin to avoid conversation and social interaction all together.

Effects of Hearing Loss

According to the World Health Organization , older adults with hearing loss are more likely to see a decline in other functions as well. Specifically, cognitive functions in older adults with hearing loss tend to go downhill faster than for adults without hearing loss. When people can’t hear, they withdraw. Older adults with hearing loss may isolate themselves. They stop talking to friends and family, and stop engaging with the world around them. Their cognitive abilities suffer as a result.

What Can Be Done

There are strategies to prevent hearing loss, but nothing can undo damage that’s already done. The World Health Organization recommends getting hearing devices as soon as possible. By helping people hear better quickly, hearing devices minimize the potential cognitive effects of hearing loss.

If you’re seeing signs of hearing loss in yourself or a loved one, don’t panic. Schedule a hearing test and listen to the experts. If you have any questions, contact us.

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From Frustration to Confidence: How Starkey Omega AI Helped a Veteran Reconnect with the Sounds of Life

July 3, 2026

For Petty Officer 3rd Class Niketa Willard, hearing loss wasn't just an inconvenience—it was affecting her work, her daily life, and her ability to fully engage with the world around her. Like many people with hearing loss, she didn't realize just how much she was missing until she experienced better hearing firsthand. The Patient's Hearing Challenges Niketa's hearing loss became most noticeable in two areas of her life: at home and at work. At home, she found herself missing everyday sounds she once took for granted. Whether it was birds singing in the distance, children playing nearby, or even the warning beep from her dog's training collar, many sounds had gradually faded from her awareness. At work, the challenges were even more significant. Niketa frequently communicates with contractors located around the world, often navigating different accents and fast-paced conversations during virtual meetings. "I was constantly asking people to repeat themselves," she recalls. "I relied on captions, recordings, and detailed notes just to make sure I understood what was being discussed." Why She Sought Help As communication became increasingly frustrating, Niketa realized it was time to find out what was happening with her hearing. What she discovered confirmed what she had been experiencing all along—her hearing difficulties were real, and they were significant. As a military veteran who worked around ammunition, flight decks, firearms, and other high-noise environments, Niketa believes her hearing loss is directly related to her years of service. "I was around a lot of things that go boom," she says. "I know my hearing loss came from my military days." Her Experience at Johnson Audiology One of the things that stood out most to Niketa was how she was treated throughout the process. "They listened to my concerns," she says. "I felt heard and seen." Rather than rushing through appointments, the team took time to understand her challenges, explain her test results, and help her find the right hearing solution for her lifestyle. "They treat you like a person—not just another number," Niketa explains. "The doctors really care. They take the time to teach you how to use the devices, explain what to expect, and make sure you're comfortable every step of the way." She also appreciated the ongoing support available after her fitting, including walk-in service hours and easy access to help whenever questions arise. Why She Chose Starkey Omega AI After evaluating her hearing needs, Niketa's audiologist, Dr. Anna Wade, recommended Starkey Omega AI hearing aids. The advanced technology offered features that supported both her professional and personal life, helping her hear conversations more clearly while reconnecting her with environmental sounds she had been missing. The devices also included sound therapy options that help her manage tinnitus, a common condition among veterans with noise-induced hearing loss. "When the ringing becomes bothersome, I can use the background sounds in my hearing aids to help distract from it," she says. "That feature has really helped." The Improvements She's Noticed The difference was immediate. One of Niketa's first realizations came while sitting on her patio with her dog. For the first time, she could hear the beep from his training collar and the sounds that had always triggered his barking. "I could hear everything he was hearing," she says. "The birds, people walking nearby, kids playing—sounds I didn't even realize I was missing." At work, the improvement has been equally dramatic. "I can hear people so much more clearly now," she explains. "I don't have to ask them to repeat themselves three or four times. It's been a game changer." The reduced communication strain has improved her confidence, productivity, and ability to learn and retain information during meetings. Advice for Others Considering Treatment For anyone putting off hearing treatment, Niketa has a simple message: "Take that step." She encourages others not to wait, even if they need time to plan financially for treatment. "It's worth it. It's a life-changing experience. You really have nothing to lose because you already can't hear. You have everything to gain." Ready to Hear What You've Been Missing? aIf hearing loss or tinnitus is affecting your work, relationships, or daily life, Johnson Audiology is here to help. Our experienced audiologists provide comprehensive hearing evaluations, personalized treatment recommendations, and access to advanced technology like Starkey Omega AI hearing aids. Schedule your hearing consultation today and discover what better hearing can do for you.