Retail Stores
September 22, 2021
What you need to know about purchasing hearing aids from retail stores

You have seen them—the endcap in the local discount or drug store with devices that are labeled as “hearing aids.” The price might range anywhere from $49.99 for a very basic sound amplifier to $899.00 for a product that is now classified by the FDA as an over-the-counter hearing aid. Despite the price point, they often all reside in the same display case, all posing as the same types of devices you would get at a private audiology practice. These devices may have a label that uses language like FDA Registered or FDA Certified with the FDA logo on the box. Is that the same thing as FDA approved, FDA cleared, or FDA authorized? The short answer is NO. There might be a host of monikers on devices, and even the devices that now fit into the FDA guidelines that were released in 2022 for over-the-counter hearings aids, all such products need to be examined carefully before you spend hard earned money on devices that will give you little benefit. For information on devices that do not fall under the new FDA guidelines, read on for additional information.


What does it mean when something is FDA Registered?
According to the FDA, “owners or operators of places of business that are involved in the production and distribution of medical devices intended for use in the United States are generally required to register annually with the FDA.”

It's important to understand that when a facility registers its establishment and/or lists its devices, it is simply that, a registration. The FDA requires this of all such businesses so that they know what businesses are operating in the U.S. and what products they are making and selling. The resulting entry in the FDA’s registration and listing database DOES NOT IN ANY WAY denote approval, clearance, or authorization of that facility or its medical devices.


Are there FDA Certificates? No.
Some retail store-based hearing aids will even include an FDA certificate in its packaging. What does this mean? When a business involved in the production and distribution of medical devices intended for use in the United States registers with the FDA, they do not receive a certificate from the FDA.


It's important to understand that the FDA DOES NOT ISSUE ANY TYPE of device registration certificates to medical device facilities. In addition, the FDA does not “certify” registration information for businesses that have registered and listed.


Misleading FDA Registration Certificates
Some firms sell medical devices in the United States alongside "FDA registration certificates," such as the sample certificate depicted here.

A certification of fda registration with an eagle on it

Example of a Fraudulent Certificate


These certificates often have the look of an official government document and may include the FDA logo. However, FDA does not issue device registration certificates.


Firms that misleadingly display certificates alongside information about and photos of a device for sale in the United States to imply review or approval by FDA of the device misbrand the device in violation of the Federal Food, Drug, and Cosmetic Act.

How Do You Know if the FDA Approved, Cleared, or Authorized a Medical Device?
The FDA provides several ways for you to check if the FDA approved or cleared a medical device or, as described below, if the FDA authorized the device to be used during a public health emergency.


You can search for FDA-approved or FDA-cleared products by device name or company name:

Go to the Devices@FDA Database.


In the Enter a search term in the space below field, type the name of the device or the company name. You can type the exact name of a specific device or a generic name for a category of devices (such as hearing aid or cochlear implant.

Click Search.

 

It is important to understand that a true hearing aid is a class II medical device and MUST be FDA approved and then pro­grammed specifically for you based on the results obtained during a comprehensive hear­ing evaluation at a licensed audiology practice, ENT office or licensed hearing aid dispenser.


Even if a hearing aid purchased at a discount or drug store has instructions for taking an online hearing test at home and then emailing the results for “programming” by a “trained professional” this type of fitting of a hearing aid is inferior, at best, to the professional care you will get from a university-trained audiologist and is a danger, at worst, since improper amplification can result in damage to your ears. Additionally, hearing loss may result from a medical condition like a bacterial or viral infections or a tumor. By self-treating for hearing loss, these medical conditions go undetected.


Bear in mind, if a company resorts to presenting itself as something it’s not by slapping an FDA logo on the packaging and presenting misleading labels and wording, you should beware of the product.


What about the Over-the-Counter hearing aid designation that went into effect in 2022
Over-the-counter hearing aids are a new official designation that the FDA released official guidelines on in August 2022.
Learn more about the background and current status of this new categorization.

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By Jan Hollingsworth June 4, 2025
Like anything new in life, adjusting to hearing aids can take time and perseverance to achieve the best results. Yet many people are too quick to give up, not allowing the brain the chance to relearn how to hear or not giving themselves the opportunity to become accustomed to the use and maintenance of their devices. “We meet so many people who wait—who convince themselves their hearing is not ‘bad enough’ or that they can just get by. But untreated hearing loss quietly steals moments, connection, and joy. At Johnson Audiology, we understand the fear, the frustration, and the doubt. That is why we offer more than hearing aids—we offer compassion, answers, and a partner you can trust. You don’t have to do this alone. Let us help you hear your life again,” says Dr. Megan Johnson, audiologist and owner of Johnson Audiology. “Hearing aids should never be an experience where a person is fit with devices and then they never see their hearing care provider again. To ensure patient success, Johnson Audiology seeks to be a lifelong partner on a person’s journey to healthy hearing, someone who is there at every turn,” says Dr. Megan Johnson, audiologist and owner of Johnson Audiology. What are the most common reasons why people give up on hearing aids and why is it important to stick with it? Reasons why people might give up on hearing aids An adjustment period It is your brain that hears, not your ears. The ears transmit sound to the brain where it is interpreted. Dr. Johnson explains, “When a person’s brain has not been stimulated by sound because of hearing loss and then sound is restored with hearing aids, it can take some getting used to. For some people, it takes more than one appointment to get them up to full sound prescription, stair stepping up gradually to let the brain adjust. The brain’s capacity to do this is called neural plasticity .” Research by the University of Colorado Boulder’s Hearing Epidemiology and Research Diagnostic Laboratory has revealed that what the brain can experience impacts within weeks rather than years when hearing loss reaches a certain level. Dr. Johnson says, “The brain’s temporal lobe is where much of hearing and sound interpretation happens. Electroencephalogram (EEG), which is a medical test that measures the electrical activity of the brain, shows that in the presence of hearing loss, the brain will recruit areas assigned to other tasks—like vision—to compensate. The trouble is that this extra cognitive load can tax those areas. However, after treatment with hearing aids, brain recruitment is shown to reverse, partially or fully.” The adjustment period for hearing aids tends to be more seamless for those who have not been without sound for years and years. Dr. Johnson says, “I always encourage people to get their hearing checked when they first notice they are struggling. Sooner is always better.” An investment in quality of life People often make an investment in their health and well-being—for example, purchasing glasses, getting a knee replacement, straightening their teeth—and yet many relegate hearing to the backburner because of cost. Dr. Johnson says, “I’ve seen many patients struggle with hearing aids after buying inferior products in an attempt to save money. Without the guidance of a hearing care provider, even the best device can quickly become ineffective and frustrating.” Dr. Johnson encourages making hearing a priority and budgeting for your hearing health. Perceived benefits and ease of use Getting in the routine of putting hearing aids in each day and being diligent about regular cleaning and maintenance might be a challenge that some face and which deters them from being successful with their aids. “At Johnson Audiology, we offer a plan for regular in-office cleaning and maintenance, easing the task of upkeep for patients. Plus, our offices have dedicated walk-in hours that do not require an appointment. We are here to answer questions, make hearing aid adjustments, and much more as we seek to help people safeguard their investment in hearing technology and make the process easy and convenient.” Family attitudes and support When it comes to hearing aids, having a support system can be crucial to success. “In my 20 years as an audiologist, I have seen the immense benefits when a person’s family members show patience and support during the adjustment period with new hearing aids,” said Dr. Johnson. What about patients who do not have that familial encouragement? Dr. Johnson says, “We are your support system. That’s where our caring and professional audiologists, audiology assistants, and patient care coordinators can lend a helping hand. Success with hearing aids is our goal for every patient, so we promise to be there every step of the way.” Why is healthy hearing so important Hearing loss is a family affair The positive impact of treating hearing loss is often manifested most significantly through improved relationships with family and friends. Hearing loss leads to miscommunication. It can also cause mounting frustration as family members must constantly repeat every sentence. Dr. Johnson comments, “Living with the TV blaring can put a strain on others living in the same household. Untreated hearing loss can quietly tear at the fabric of your relationships. When words go unheard and conversations fade, love and connection start to suffer, and that pain is felt by all involved.” Healthy hearing can help the brain stay sharp and pliable For many years, researchers at Johns Hopkins University have been studying the relationship between hearing loss and dementia. While there is still much left to discover, increasingly scientists recognize healthy hearing as a key factor in maintaining a healthy brain and potentially decelerating the risk of dementia, like Alzheimer’s disease. Dr. Johnson says, “It seems logical that when certain areas of the brain are not stimulated by sound, they atrophy. In fact, research suggests an actual reduction in the physical size of the brain, especially in areas where sound processing and memory take place.” She goes on to say that “while there are many risk factors that individuals cannot control about the effects of aging on the brain, hearing is definitely one that can and should be addressed.” Healthy hearing keeps a person engaged in life Humans are social beings. Since hearing loss can impair effective communication, it is not difficult to understand how it also could lead to social isolation, which can cause increased anxiety and depression. “Conversely, addressing hearing loss can keep a person engaged in life and connected to family and friends,” Dr. Johnson says. Falls and other health risks The ears have two main functions. Hearing is one that most of us learn as youngsters, but the ears also play a major role in helping a person maintain their balance and knowing where their body is in space. “The fluid, or endolymph, in the ear’s semicircular canals is what helps a person do things like stand up from a seated position without falling, walk a straight line, and not run into a door frame when turning a corner into a room,” says Dr. Johnson. In the presence of hearing loss, the reduction in acoustic signals impairs a person’s ability to process spatial information and can mean a higher risk for falling. In turn, falling can lead to broken bones and other injuries and a cascading effect of hospital stays and loss of independence. If you have been unsuccessful with hearing aids in the past, call Johnson Audiology, a hearing health clinic comprised of caring and professional staff. The team can bring a range of options to the table to help people hear better, including hearing aids from all six of the major manufacturers, custom fit products, cochlear implants, and Lyric, the world’s only extended wear hearing aid. Call your office of choice today or schedule online.