Direct To Consumer Hearing Aids
Sep 22, 2021

Purchasing hearing aids without working with an audiologist—the hearing health care professional with the most education and training to treat hearing loss—has become increasingly more main­stream. Consumers can find a variety of items billed as hearing aids through direct-to-consumer (DTC) methods. They might be marketed to consumers through television, print and digital advertising as well as found by way of internet searches and at your local pharmacy or electronic store.

 

These devices are then mailed directly to a person’s home or sold over-the-counter. While this may seem convenient, is buy­ing through these sources the best option? The answer is no. Here’s why.

 

Don’t be lured in by the “lower prices” promise

These sources often advertise hearing aids for a price lower than what you would spend when working through an audiologist. However, the amount you actually pay the DTC entity will likely be much higher than advertised. Most companies that deal in mailed devices charge additional or hidden fees for supplies, programming services, programming equipment, repairs and/or warranties. These addi­tional services are essen­tial for being successful with hearing aids and are typically included in the cost of a hearing aid purchased from your local audiologist.

 

An accurate diagnostic test of your hearing loss is imperative for hearing aid success
Some DTC companies advertise “pre-set” devic­es and will “program” those devices without first obtaining a comprehensive hearing test by a licensed audiologist, instead having you take a hearing test online. Online hear­ing screenings cannot accurately diagnose hear­ing loss type or severity; they can only determine if a possible hearing loss is present. Your hearing loss is unique and cannot be completely generalized into a category of severity, as many DTC companies suggest.

 

Are they selling you an amplifier or a hearing aid?

If a DTC company attempts to classify your hearing loss based on your answers to a few questions or uses only one response from a hearing test to determine which hearing aid you need, you may actually be purchasing an amplifi­er that is being marketed as a hearing aid. Hearing aids are class II medical devices and MUST be pro­grammed specifically for you based on the results obtained during your comprehensive hear­ing evaluation. This is required for a precise and optimized fitting. If devic­es are not programmed in this manner, they will not provide benefit in difficult listening environments and overall sound quality will suffer. Obtaining a cur­rent hearing test prior to pursuing amplification is crucial to determining an appropriate treatment plan as well as a major factor in determining a person’s success with hearing aids. A new category of hearing devices that entered the market in 2022 is an “over-the-counter” hearing device. Learn more about the background and current status of this new categorization.

 

In-person appointments with your audiologist are a key to hearing aid success

DTC companies often boast that their devices will be sent directly to you. Keep in mind that means you are on your own when it comes to figuring out your new hearing aids. Having your audiologist as a trusted profession­al who will walk you through the process of hearing aid use, care, and cleaning and having someone to turn to as you adjust to your new hearing aids is vital.

 

Imagine this scenario: You are having diffi­culty communicating with your loved ones, or you are feeling isolated from your friends. You find what you think is a solution through DTC, order the hearing aids or an amplifier, and get excited that you will finally be able to hear better! The devices arrive and you pull them out of the box, but you quickly find that you don’t know how to insert them, don’t know how to change the batteries or seat them in a charging station, don’t know what all the parts do, and find that they just don’t sound right. Then, while trying to figure out how everything works, you drop one of your hearing aids and it breaks! You quick­ly become frustrated and have no idea what to do. You call the online com­pany where you purchased the hearing aids, but you are put on hold. You want to talk to a person face-to-face, so you stop by your local audiologist’s office for help. You find out that only very minor repairs can be made, because your brand of hearing aid is considered a proprietary device (belonging only to the online retailer you purchased from). Since it is a proprietary device, the hearing aids can’t be adjusted or programmed in this office, even though you have already identi­fied numerous situations where they are not helping you communicate. You are told that you will need to send the hearing aids back to the DTC company for programming adjustments, which does not allow for real time feedback from the you when the adjustment is made. You may even be required to send your hearing aids in multiple times before your concern is addressed. Unfortunate­ly, each time you return the hearing aids to the company, you will likely be required to pay for ship­ping and will be without sound until your hearing aids are returned. The investment of time and money is ultimately much higher than you anticipated when you purchased these devices based on low price and the “convenience” of having them mailed to your home. This is just one example experienced by a person who came to Johnson Audiology for help, after purchasing a set of proprietary hearing aids online.


Beware of well-known hearing aid brands you find online

Occasionally, online consumers are able to find a hearing aid from one of the ”Big 6” hearing aid manufacturers (Oticon, Phonak, Resound, Siemens, Starkey, and Widex) that are supposedly dispensed by an audiol­ogists; however, purchase of these devices online can be very costly and is not recommended. The major manufacturers do not authorize the sale of their products online and are warning consumers not to purchase hearing aids in this manner. Many manu­facturers will void the war­ranties of any devices pur­chased online, ultimately adding additional costs to the consumer’s perceived “low price.” Some manu­facturers are even recalling hearing aids sold by these online companies and have requested that the hearing aids be returned once located.


Scheduling an appoint­ment with and investing in hearing aid technolo­gy through an audiologist ensures that you are well-informed regarding your hearing health care, that your treatment plan is tai­lored specifically to you, that you are offered the latest technology, and that you have a trusted hearing professional close to home who is support­ing you every step of the way. Plus, any poten­tial medical components to your hearing loss will be recognized by your audiologist and a treatment plan mapped. Your ears and sense of hearing are important. Don’t trust this vital area of your health to DTC companies that are retail-driven entities rather than health care professionals who really care about your hearing.

By Jan Hollingsworth 09 Jan, 2024
Johnson Audiology is pleased to announce that the practice will be moving one of its Chattanooga area offices from its current location on Gunbarrel Road to a new location at 6830 Lee Highway. The move will take place January 15. “We are extremely excited to be re-locating to a much larger space later this month,” Dr. Megan Johnson, founder and owner of the award-winning practice, says. “About a year ago, we realized that we needed more room to meet the needs of our growing patient base so we could help even more people with hearing loss. We sought a place that would allow us to stay in the East Brainerd/Hamilton Place area so that the office would still be conveniently located for patients. Our Hixson office will remain at 5617 Highway 153, Suite 203 and is also being upgraded with a second sound booth and beautiful new decor. These two strategically located offices mean that we can continue to serve patients who live east and west of the Tennessee River.” Dr. Johnson says that when she identified the building on Lee Highway, she knew it was an ideal site for this next growth leap. “Our company culture is anchored on the premise of always offering an exceptional patient experience,” she says. “Thanks to our wonderful family of Johnson Audiology patients, we have outgrown our current office and have found the perfect location for offering the best care to even more of our Chattanooga neighbors.” The new location offers many positive features that will benefit patients: The office is conveniently located off Lee Highway in the area between Shallowford Road and Hickory Valley Road, directly behind Dr. Keith B. Dressler’s orthodontic practice. It is a stand-alone office that is not shared with any other businesses. The building is more than 4,000 square feet, which is double the space of the current office on Gunbarrel Road. The added square footage will accommodate a spacious patient welcome and reception area, three sound booths for hearing testing, and a private area for patient check-out. The building has exam rooms for four full time audiologists and an audiology assistant, a large front desk area, and a sizeable lab for hearing aid maintenance and repair. The office has ample space for the practice’s growing Cochlear Implant (CI) Program with a dedicated sound booth and exam area just for CI patients. The building design allows for easy circular patient flow throughout the office. The building has a dedicated, 20-space parking lot just for Johnson Audiology patients and additional parking for Johnson Audiology staff. Dr. Johnson mentions that the building was a non-medical office previously, so updates were needed to bring it up to par for a bustling hearing health care clinic. It currently is being remodeled, and the parking lot resurfaced. “We have plans to transition to the new building by January 15 with some final touches to the office’s aesthetics continuing through the spring,” she says.  Dr. Johnson wishes to assure folks that measures are in place to alleviate disruption to the service patients receive during this time and thanks patients in advance for their continued support and understanding during the transition. “The new office is going to be incredible!” she says. Initial correspondence has been delivered to patients about the move. Dr. Johnson says, “Patients who have appointments scheduled in early January or those who need walk-in service for hearing aid maintenance and supplies from now until January 15 should continue visiting the Gunbarrel Road location.” Dr. Johnson says, “In February, we will invite our friends and neighbors in the Chattanooga community to an open house celebration, where we will do an official reveal of the new space!” Johnson Audiology has been faithfully serving the citizens of Chattanooga since the practice opened its doors on October 1, 2009. “As we prepare to celebrate our 15th anniversary this year, the new office location on Lee Highway and the upgrades to the Hixson office are evidence of our commitment to patients.” Dr. Johnson goes on to say, “Chattanoogans have named Johnson Audiology Best of the Best in the category of Favorite Audiologist and Hearing Aid Clinic for 11 years straight. And they consistently name Johnson Audiology in the top three in the category of Best Customer Service among all Chattanooga businesses. We seek to live up to those accolades daily!” Dr. Johnson concludes, “One of our patients, Mr. Van Tenpenny, recently had this to say about us: ‘My visit to Johnson Audiology has been life changing! After decades of hearing loss, I am able to hear normal conversations in any environment.’ It is our highest ideal to be here for Mr. Tenpenny and the thousands of other patients like him who prioritize their hearing for the best quality of life.” Do you want to get on the road to healthy hearing? Johnson Audiology is currently accepting new patients at all locations. Call today to schedule an appointment or book online at www.johnsonaudiology.com/schedule.
15 Aug, 2023
Tinnitus, often described as a persistent ringing or buzzing sound in the ears, is a common auditory phenomenon that affects millions of people worldwide. While tinnitus is not a disease itself, it can be a symptom of an underlying issue. At Johnson Audiology, we are committed to helping you understand tinnitus and guiding you through the steps to manage this often-distressing condition. Understanding Tinnitus Tinnitus can vary in intensity and pitch, and it may present as a constant sound or come and go intermittently. It can be caused by a range of factors, including exposure to loud noise, age-related hearing loss, earwax blockage, and even certain medications. Tinnitus can impact your quality of life, leading to sleep disturbances, difficulty concentrating, and emotional distress. Steps to Manage Tinnitus Consult an Audiologist: If you're experiencing tinnitus, the first step is to seek professional help. A university-trained audiologist, a hearing health specialist, can conduct a comprehensive evaluation to determine the underlying cause of your tinnitus and its impact on your hearing. Identify Underlying Causes: Tinnitus often has an underlying cause, such as hearing loss, a medical condition, or exposure to loud noise. An audiologist can help identify these causes and recommend appropriate treatment options. Customized Treatment Plans: Based on the evaluation, your audiologist will develop a personalized treatment plan tailored to your specific needs. Treatment approaches may include: Hearing Aids: If hearing loss is contributing to your tinnitus, hearing aids can help by amplifying external sounds and reducing the perception of the tinnitus. More than 90% of those who have tinnitus, also, have hearing loss, even if the loss is mild. Sound Therapy: Sound therapy involves using external sounds, such as white noise or nature sounds, to mask or distract from the tinnitus noise. Counseling: Counseling and education can help you better understand tinnitus and learn coping strategies to manage its impact on your daily life. Tinnitus Retraining Therapy (TRT): TRT combines sound therapy and counseling to help you habituate to the tinnitus and reduce its perception over time. Lifestyle Modifications: Your audiologist may recommend lifestyle changes, such as managing stress, avoiding loud noise exposure, and adopting healthy sleep habits. Monitor and Adjust: Tinnitus management is an ongoing process. Regular follow-up appointments with your audiologist allow for adjustments to treatment plans based on your progress and changing needs. Seek Support: Tinnitus can be emotionally distressing. It is important to seek support from friends, family, and even support groups where you can connect with others who are experiencing similar challenges. While tinnitus can be disruptive, understanding the condition and taking proactive steps to manage it can lead to improved quality of life. At Johnson Audiology, our dedicated team of audiologists is here to guide you through the journey of tinnitus management, providing the expertise and support you need to find relief and regain control over your hearing health. Contact us today to take the first step toward a more peaceful and harmonious auditory experience.
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